At this time of year bulbs are big business, but many factors and garagea are making only a fraction of their true potential earnings on lighting because they treat bulbs as a mere commodity.

The key to boost bulb sale profits is up-selling and the Osram range has all the high quality options you need.

By offering an up-sell alternative to a standard replacement headlight bulb you not only increase revenue, you also boost customer satisfaction and stand out for the crowd.

Most motorist are prepared to pay a little extra to get the benefits of the better vision offered by a xenon light or the added convenience and peace of mind of a long life bulb, such as the Osram Ultra Life which lasts up to four times longer than a standard bulb.

The Osram Nightbreaker Laser bulb is another good up-sell example. It offers 110% more light and a 40m longer beam than a standard bulb, making night driving safer and easier.

Make the most of you bulb business this autumn with Osram lighting products from ADE.